New Rural Construction And Television Culture Communication

TV media and popular culture, popular culture and concomitant. In traditionalsociety, the underdevelopment of the rural media, and conservative rural cultureclosed. With the development of rural modernization and national attention andresolve of the"Three Rural Issues", the rural culture began to undergo fission, the"three rural" cultural irreversible implanted into the modern media, to the direction ofpopular culture, television media Relying on the "three rural" culture came into being.Today, the television media has become farmers’ contact with the outside world,access to information services is the most direct and most convenient channel toguide the modernization of agriculture operations in the nurture and modern thinkingin the modernization of rural areas and farmers, and even affect the right of the urbanpopulation Agriculture "attitude. But you can not overlook the fact that the televisioncommercial property media resource allocation serious mistakes, so that the lowspending power and television reception process is difficult to inherent economicbenefits of rural population to become the television media to ignore the targetaudience, and lead in the objective part of the television program has nothing to dowith more than 900 million rural population can be said that television culture, thespread of agricultural development has not kept pace with the pace of the spread ofthe "three rural" culture, it is still vulnerable groups in the television program. It can beseen from the history of the development of the country’s provincial TV stations underthe dual pressure of fierce competition in the market and maximize the benefits of theprinciple of the television culture, agriculture spread difficult. How the television mediain the environment under the new rural construction, development of agriculturespread, good agricultural TV program, to play its role in the transmission ofinformation and ideas change, academia and the industry’s urgent need to explore theissue.Jilin Country Channel 12316 news eye "," panoramic rural "," I’m a Farmer ","Wide-angle people’s livelihood "and other columns, using the methods of socialinvestigation, the Peasant contact media status quo, viewing habits and the needsand aspirations to expand the empirical investigation, and statistical data analysis, thestarting point, combined with the actual situation of Jilin rural channel, Jilin ruralchannel from the program content, program type, the broadcast mechanism, andmedia production team of four rural Jilin Channel in-depth discussion of Jilin ruralchannels not only provide agricultural information, but also the rural political andcultural life and cultural awareness to enhance the public platform, and ultimatelymarket competitiveness and reputation of the brand of agricultural professionalchannels.