The Attention Economy And Museum Development Of China

With the quickly development of social economy, information is not useful, butattention does. Attention becomes a rare resource in the information society. The wayto grab people’s attention is the crucial thing in the modern competitive field.Museum as the window of a civilized city, and as the important place of socialeducation, it becomes an essential part of China’s cultural undertakings. If museumswant to have a prosperous development in the modern society, it should pay closeattention to our society, and grasp people’s attention. Many museums today made greatefforts on attracting the audience’s attention, and they achieved remarkable results.The thesis is divided into five parts:The first part introduces the reasons of choosing this topic; the innovation of thisstudy and the problems of the study.The second part defines the attention and the attention economy, and on the aspectof the attention economy, analyzing the effective measures on consumer’s attention.The third part is the main part of the thesis. It analyzes the practical activities andproblems on attracting the audience of our museum.The fourth part is about the advices and suggestions for solving the problems onattracting the audience of our museum.The fifth part is the conclusion. It is a summary of the study.