E-Business Application Studies In Entity Bookshop Transition

Network bookshop is vigorous to develop. Electronic publication annual is increasing constantly. Traditional entity bookshop gets more and more big challenge. Those belong to state-operated entity bookshop since enjoy national some special policies, though, the impact that gets will be less than privately owned entity bookshop somewhat, but the pressure of development is still very huge. The impact that privately owned bookshop gets apparently. According to statistics, in last 10 years, nation-wide contract has 50% of privately owned entity bookshops to close. Entity bookshop survival and development, transition has become inevitable.There are many options in transition process in entity bookshop.This paper carries out research mainly for the E-business application in entity bookshop transition. Paper will be basic with The Marketing Theory of 4P and The Marketing Theory of 4C, carries out research with SWOT analysis law. Study goal concentration in books sale link, discuss how bookshop raises core competitiveness under competitive market environment, explore entity bookshop developing network sale pattern make rationalization suggestion to realize entity bookshop sustainable development.This paper possesses 5 chapters.First Chapter, Introduction. It is concerned with paper research background and meaning, and research technique, and basic theory.Second Chapter, Entity bookshop develops present situation and SWOT analysis. Introduction entity bookshop develops present situation. Demonstrate some examples. In the final, SWOT analysis method is used to carry out analysis for entity bookshop for good inferior position.3th Chapter, Network bookshop develops present situation and SWOT analysis. Introduction network bookshop develops present situation. SWOT analysis method is used to carry out analysis for network bookshop for good inferior position.4th Chapter, In entity bookshop transition, E-business application studies. Have combined the own characteristic of entity bookshop and network bookshop, Have chosen the pattern two. Have carried out SWOT analysis, Have gone on really certificate analysis. In the final, Basis analysis result the E-business application in entity bookshop transition has made suggestion.5th Chapter, The Summarize and Look ahead. For the accomplishment of having studied, summarize, and have put forward insufficient place and further research direction.