| The rise of bookshop online brings great impulsion towards traditional book marketing mode in world wide. It plays an more and more important roles in book marketing system and present wide development foreground. This paper pays attention to the marketing service of bookshop online which analyses the development status,basic character,relationship between the bookshop online and traditional bookshop in order to find out its interior rule. At last, by comparing investigation between china and foreign countries marketing service of bookshop online,this paper bring forward the innovation measure to offer the bookshop online with selective tactic frame. |
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