An Application Of Unstructured Supplementary Service Data-The Design Of Self-Service System

With the increasingly fierce competition in the telecommunications field, the Competition in telecommunications market gradually changed from resource competition, price competition to high-level competition in management and services。Domestic telecom operators have done more efforts on building a uself-service system, looking forward to enhancing the level of management and services by the self service system, and getting advantageous position in the increasingly fierce competition and in the Customer-centric market。Meanwhile,the global telecommunications market is undergoing tremendous change,the traditional business slowdown in the growth but value-added services market is rapidly expanding.In the domestic,the proportion of value-added services in the operator’s business system is enhancing year by year,the development of value-added service in telecommunications field represents the development of Telecommunications companies even the Telecommunications industry, it will be the power of telecom enterprises transformation and the development of the telecommunications industry。 Self-service system is a telecommunications network technology。it is based on UUSD, system will send a USSD menu to users, including operators’ main business such as Unicom Secretary,The mobile company’s customized ringing tone; the service of Business Hall,such as Replacement packages,Rates upon request;and Value-added services of SP such as Intelligent answer,Exempts the disturbance. The main function of the service system lies in two aspects:it can promote business for operators,for users they just need dial thier phone number to Customize services.This paper introduces the knowledge of USSD technology background and the requirements of various technical indicators, emphasizes the importance of USSD technology in the self-service system; Analysises the Demand of self-service system and the self-service system’s functions;Introduces the design of the user self-service system.when self-service system is on-line,Summarizes the implementation of the system.at last,a comprehensive summary of this paper.