The Communication Model Research Between Government And The Public Based On The Web Portals

In recent years, the government website is developing and the communication between government and the citizen is frequent. The communication between government and citizen on the website is bidirectional. Not only the participant mechanism limited in the government authority, such as laws and rules, policy explanation, news, work status, but also the communicate platform used for suggestion and requirement are based on the government welsite. The communication between government and the public will affect the efficiency of the administration and the effect of the online works, meanwhile, it is also important for ensuring the citizen right and improve the public satisfaction.The human resource and social security bureau is the department in charge of the public administration. The regulate and control function of the department works in two field:first,the social administration and public service function used to promote the employment,keep the stability of the labor relationship and consummate the social security system.second,the public human resource administration function used to manage the staff works in the government department.it needs fairly high demand for the construction of the website to fulfill this two functions. Meanwhile,the human resource and social security bureau is related with the public life and works, and take care of the social vulnerable group as well. The the website get more attention than any other department. It is urgent to optimum the communication model of the government website.After the revolution of the human resource and social security bureau in Chengdu city, the website is not integrated and rebuilt. The construction technology is kind of lag off so the function of the website can not works completely. The way to communicate with citizen through the website is not existed. The paper based on the opportunity that the human resource and social security website in Chengdu city need to be revised. The survey is made by the questionnaire in relative office to analysis the current situation and the handicap of the communication with the publics, and find the solution finally. It is can be a reference for other government to develop the public communication effectively based on the government website.