The Advertisement For The Government Public Policy Communication

The government is spread organ of state power execution authorities use the language and text symbols, with mass media audience transmission, to exchange information process, it is accompanied by government comes into being and development. China's public policy is the Chinese government in advertised spread on behavior management, image set up a innovations. Our government has spread from a single media experience to a range of media common participation of development road, the mass media as information intensive person, disseminator and communicator, it explains the government behavior, highlight the function of the government, has begun to become modern government spread important path and intelligent way to become the social central whether from time concept, system, or spread content, all presented the spread of China's public policy new phenomena. The mass media is the important stage national political socialization, ministries, government departments at all levels have established news spokesman, established a news release system, and through the network, telecommunications and other mass media information interactive platform, through the e-government, informatization way, in government, more breathing space established media ecology new circulation mechanism to promote the government inside and outside information communication and emotional communication, thereby largely promote national and social benign interaction between government entities at all levels of public sentiment, understand imitation, and then people needed to make the relevant public policy and local planning, project support, do "the power used for, the sentiment for the people for the department, which actually do for people", does the practical work, and continuously enhance the regional competitiveness, intensify efforts to promote economic growth. Public policy is the social mainstream power of mandatory action formulated of ideology standards, which the key department - media on strict guidance and management.In recent years, along with our country the transition of government function and constant improvement of administrative management system of local government, each region of the special industry, the folk landscape also powerful media publicity, change traditional government propaganda language propaganda tough, stereotype of characteristic, transformed into a gentle and friendly wind, not only reduces the public for compulsory orders of outlaw psychology, also through the simple, popular business promotion mode of the slogan, deepen the audience of public policy memory degree, potentially strengthen efforts to practice of public policy. The government is the government public policy advertised spreading propaganda, the achievement of effective means,and it promotes the public of conveying information to the government, improving the effective reception of government public attention and identity. Meanwhile, the Government presented the internal dissemination of People First of, the real and external information dissemination of globalization, the spread of language standardization trend. In two dimensions domestically and abroad, the spread of public policy advertised process, the government set up a new image.The government public policy formulation for the mass media development provides the development opportunity and the survival environment, mass media is also in the government's public policy formulation in accelerating the process. Public opinion in a certain extent have become influence people to emotional and social stability of the important factor correct guidance of public policy, public opinion, harmonious society for public policy transmission is very important. The government public policy not only a public information sharing spread and dissolve the government crisis, set up image, push the citizen participation in political promoting political development role, also can promote social harmony. The government public policy and mass media, combining the benign to government decision democratization, a scientific, standardized and public administration transparent have great simulative effect, greatly promoting the building of socialism with Chinese characteristics career forward progress.At present, our country government information transmission mechanism is gradually into people's perspective, and aroused widespread concern. Because not only spread information and media culture, guiding consensus, so our government urgently need to improve China's legal system, in order to prevent the media all may endanger state security and national interests and people's life of the phenomenon; Strengthen the social responsibility of mass media, strengthen media practitioners theory and regulations study, improve its ideological cultivation and aesthetic consciousness, is also the government to spread of first solve the problem. Our society is in perfect market mechanism, improve employment legislation hasn't issued, the news media ecology system also exists some degree of unsoundness and instability, and this led to China's public policy advertised spread in the process of growing up, appear out some problems, such as: source openness is not high, the channel unblocked degrees is not high, the information realism is not high, the audience quality are not high, need to be solved urgently. In addition, the Chinese government spread often limited to local tourism promotion, public domain public advertising, achievements publicity of government image, the lack of a set of public policy, recommend and explain the contents of promotion.Effective government information dissemination is advantageous to government agencies accurately grasp the true information, public and for government agencies enhance judgment ability, improve decision-making and management level; more conducive to government agencies scientific judgment or implement public relations program, realize the goal and public relations goals. This paper applied communication theory combining education and public domain model of government, learn transmission media of the upcoming public policy, path innovations advertised and transmission of combination of new form, is studied. Probed the government, the cause of advertised spread of China's public policy advertised specific performance, and the feedback mechanism are discussed, and lack of public policy to spread the several problems in the form of a relatively safe search and solution.