On The Female Media Images Of The Chinese Women In "Seventeen Years"

The female image in the period of "Seventeen years" is a hot topic in the academic area. Many scholars and experts tend to hold critical attitude to the female media image in this period. Them think that, in the special history background and sensitive political environment, the mainstream medium sometimes produces some female characters presenting the features of" De-gendering" and" masculine". In many social contexts and political subjects which are the so-called" equality between men and women" and" woman is the half of the sky" and" women can make great parts in socialist construction ", the media images of women were purposefully made use of, and gradually become a political preaching services exhibiting ritual, in line with the mainstream ideology, values and social norms of the premise requirement. The majority of the women are stiffly taken into the pale and empty narrative pattern by mainstream medium, this pattern often emphasizes the women roles played in the country and the nation’s obligation while ignore their own gender experience and survival experience, which can weaken or even neglect women’s rights as individual.Despite of the above problem, we can still find that these media images have broken the idea that women are inferior to men. In term of a new " equal" relationship between male and female, it can not only provide support to make women get out of their home, but also directly affect their ways of life and social status in today’s society, which leads the result that the female images of" seventeen years" have the historical legitimacy and rationality. The media female images provide one of important value concepts, just as Guiyang’s "general three units".The paper, based on the analysis of the content, are closely related to the185covers of the "Chinese women" in "seventeen years" which are as the research samples. In accordance with the demographic and photography classification method, the paper analysises separately from the cover characters’ nation, nationality, occupation, cultural or educational level, political orientation, as well as the perspective of expressing and looks such as clothing, hairstyle. In all these8aspects, the paper encodes and decodes, and then discusses and digs out the enormous symbolic meanings of female media images in the period of the "seventeen years".The thesis is mainly divided into four chapters, the first chapter is a preface discussing and resolving the research value, research methods and research background; the second part uses, on the basis of the initial encoding and decoding work, the method of content system combing the study of185pictures; the third part of this paper, uniting with the second part, becomes the key one of the whole paper; the fourth part is the conclusion which focuses on the female media images’construction of value and meaning of the" seventeen years", also reflects their social reality, and explores the construction of harmonious healthy gender social enlightenment and significance.