The Research Of Broadcast Separation System’s Dilemma And Tendency

There are already14years since the regulatory authorities made an officially affordanceto the broadcast separation system of some kind of television programs on1999. The policywasn’t all smooth sailing during the past14years, and the broadcast separation policy wasconfirmed again at2009. Several debates have been made among the academiccircle and industries about which way the broadcast system should choose, corporate orseparate? The answer seems obvious since the State Administration of Radio Film andTelevision confirm the policy.The unequal status between producers and broadcasting organizations limited the smoothdevelopment of the broadcast separation. That had weakened the producers’ financial andhuman resources invested to the television programs. The research tries to solve this problemby the valuation adjustment mechanism from the capital market. Try to find out the possibilityof using the valuation adjustment mechanism in combining producers and broadcastingorganizations under the broadcast separation system, by elaborating how the valuationadjustment mechanism work on the capital market. I find a miniature of the valuationadjustment mechanism by analyzing TV production and broadcasting cooperation at homeand abroad. And take The Voice of China as a case of achieve a win-win cooperation betweenproducers and broadcasting organizations by using the valuation adjustment mechanism. Toanalysis the superiority and risk of the valuation adjustment mechanism, and the condition theproducers and broadcasting organizations should meet.At the last part, the research point out that：1. The valuation adjustment mechanismcould be a templates but not a standard on the broadcast separation system.2. The valuationadjustment mechanism could promote the TV-media’s process of marketalization. Theincentive mechanism inside the valuation adjustment mechanism, will release the power ofthe broadcasting organizations and the producers. All this will facilitate the innovation of thebenefit sharing, and the profit model which by expanding the industry chain.