The Road Of Online Video News

Nowadays, in the background of media mergence, online video news whichbased on technology in WEB2.0comes out as a new product and develops to a certainextent. As we all know, various online media set up their own video news columns ofa sudden flourishing in2006which is known as the first year of China’s developmentof online video news. After several years of development, presently, the pace of thedevelopment of online video news slows down gradually, and the program isbecoming similar in content, reducing in profit, weak in competitiveness and so on.The reason that results in the above phenomenon, from my point of view, is that atpresent, the essence of most online video news is still the online version of traditionalmedia such as television news’ content. Additionally, the online video news ispresented to audience without editing and integrating the content, so it formally lacksthe true breakthrough in the performance. The paper tries to introduce the concept ofcitizen journalism to explore whether we can have a new attempt according to thedevelopment of online video news, and then make a kind of real and unique onlinevideo news relying on online media, and after that, the online video news will have awide range of audience to participate and interact while it still has its news foundation.In the meantime, the paper attempts to come up with a feasible and profitable plan bymeans of the analysis of the situation that online video news doesn’t profit a lotrecently. The paper will analyze the present situation by taking the Sina online videonews as a representative example, and then put forward some feasible plans for onlinevideo news’ development by referring to some successful cases of citizen journalism.All in all, the study in this paper has certain reference value in taking online videonews’ development to a new level.