Analysis On Web Structure And Colour Arrangement

With the rapid development of internet, Web Design has been gradually known andconsidered as a new discipline. Web Design is a kind of creative conceptual work thatdesigners make artistic planning for web components or elements consciously accordingto certain purposes and demands on the basis of their era, attainable technology andartistic experience. Web Design has become one important component of designing art,and is also being an important branch of art design. It is growing fast with thedevelopment of internet technology.Web design is not only a skill but also a complete integration of art and technology.A good web can not only bring readers a nice feeling of vision, but also can have a goodeffect in information transmission. Web design differs from media of plane design suchas newspaper and magazine in respects of express forms, operation modes and socialfunctions. Interaction, multi-dimension, integration and uncertainty constitute the maincharacteristics of Web design. When readers scan webs they can have more chance tointeract with web but not just receive information. So it has a higher demand fordesigners in web layout and colour arrangement. In market environment, Web designhas made great progress in our nation. However, it still exist some obvious problems,such as blind imitation and copy, ignorance of creation；attention in web format insteadof users’ experience；concentration on technology instead of art.Web, as a fundamental element of website, is the platform of loading bearingvarious applications of websites. Characters, images, hyperlinks, navigation bars,cartoons, multi media constitute the interface of web. For Web designing, layout isabsolutely not only the simple edition of web format, but the whole planning of variouselements and technologies usable in web. By layout, web can have good audiovisualeffect, convenient operation, and vivid interaction effect.Hue, clarity, purity and tint constitute important elements of colour. Web designrequires that various colours could be differed in their occupied area, shape, location,hue, clarity and purity in the composition of web site, through the adjustment of colourcontrast, so as to make changes in colour arrangement, make the web more colourful,and then we can have a united visual sense and psychological equilibrium in the end. Itis necessary to deal with the relationship between web layout and colour arrangementappropriately so as to make sure the two be in harmony with each other in the followingaspects：the grouping and integration, symmetry and balance, contrast and unity,emphasis and highlight, occupation and space, rhythm and rhyme, and so on.