The Rsearch Of Colour Application In Web Design

The position of visual communication in network dissemination is significantlyimportant since the internet becomes the mainstream of today’s media,. Peopleinevitably use the convenient and easily-used web interface in searching data,electronic commerce and the game recreation and Web site color in visualcommunication becomes the highlight, for it can give people intense first impression.Color in using is divided into achromatic and colored categories, and both are one ofmajor artistic expressions. If properly used, it can make websites vivid and luscious.With the rapid development of network times, web pages with only simple wordsand pictures can’t meet the needs of the people. It is not the rich content or reasonablepage layout but the integral color of a web page that gives people deep firstimpressions. which will make the reader decide whether to continue browsing down.To meet the needs of the people, in addition to the command of the basic skills ofwebsite making, contemporary web designers need to consider combining technologywith art to make the sites beautiful and practical emphasize not only connotation butalso external packaging.Studying from the basis of color to its application and analyzing from browsers,the principle of color psychology and color character, I have learned more profoundlythe important role of color in webpage design. In the rapid developing digital age, thenetwork has mostly take the place of newspaper, radio, magazines and other media,becoming the most extensive media.But as a new emerged field, there are bigchallenges in web page design, for it contains more complex elements including text、image、color and sound compared to the traditional media,(such as newspapers,magazines, television, etc).Color is one of the keys to set up the image of a webpage,for the browsers are firstly attracted by its color elements and then the information. Soapplication of color in webpage is one of my subjects.