Research Of Background-Text Colour Collocation Of Reading Webpage

The popularity of the Internet has promoted the development of the network reading. Nowadays, there has a variety of reading webpages on the Internet, reading webpage is a reading medium which use webpage as a carrier. Colour is one of the key factors of web page design, directly influence the effect of web pages.the main factor of a webpage is the image and text, as a result, webpage design is indispensable to the study of background and text colour collocation.The study on the background and text colour collocation not only can provide reference for web designers, but also provide criteria for evaluating webpage design effect, it has great significance in the research and practice.In this paper, on the basis of predecessors’ research results, using background and text colour collocation of reading webpage as the research object, exploring the effect of attributes of the background colour and text colour and their collocation of human sensory experience and subjective satisfaction, providing reference for the selection of background colour and text colour and their collocation of webpages.The main work of this paper covers the following aspects:Firstly, building background and text colour library of webpage. The HSB colour model is applied in this paper, using segmentation value of the three properties of colour, building the initial colour library of background and text colour of webpage, realizing the quantitative expression of the colour, then design the questionnaire to obtain the user preferences of background colour and text colour, according to the filtering rules, screening the user preferences colour, obtaining the representative background colour and text colour.Secondly, building the evaluation of subjective experience words.In order to study the user satisfacation of different background and text colour, in this paper, through collecting a lot of psychological feelings words which a colour gives a person, and make use of the image word screening method of Kansei Engineering for screening, after the verification of effectiveness and reliability, built the subjective experience evaluation words.Thirdly, carry out the background and text colour collocation experiment. Use SMI eye-movement apparatus to carry out eye movement experiment for obtaining eye movement data and subjective evaluation experience data. Statistical analysis was carried out on the experimental data.Finaly, using the theory of quantification I class and partial least squares to build relational model between each attribute level of background and text colour and eye movement indicators and user satisfaction, then analyzed and verified the model, geting a better background colour and text colour and its collocation scheme, puting forward some general advices for the background and text colour collocation of reding webpages.