Students Free Education Policy Of The Newspaper Media Public Opinion Environment

Education is related to national and citizens’ interests, it involves in all walks of life and affects thousands of households. With the promotion of people’s attention to education, education policy issues have increasingly become the focus of mass media and the public. As a result, these issues immediately become the focus of all kinds of news media, and accordingly followed by words and comments, especially after a specific education policy was introduced. This phenomenon became a common situation that every significant education policy has to face with. Free Charge Normal Education Policy has no exception. Then, what the media public opinion environment that the Free Charge Normal Education Policy relied on?This paper regards newspaper media’s coverage on Free Charge Normal Education Policy from May2007to December2011as investigation targets, using empirical research methods to study the seven aspects of media public opinion environment that construct the Free Charge Normal Education Policy. Using content analyze methods on the strength of public opinion, the stakeholders’ opinion and the guide of the Free Charge Normal Education Policy. Providing a data frame for the study of the media public opinion environment. Using text analyze methods to interpret media spotlight on the Free Charge Normal Education Policy as well as the language that the title used, and using’ specific cases to analyze the stakeholders’ education concepts and the news’ value orientation, providing the content basis for the study of media public opinion environment.From the level of public opinion that the newspapers have reflected, the media public opinion environment of Free Charge Normal Education Policy is on the rise overall number; Public opinion direction with positive publicity is given priority to; As the main stakeholders of public opinion, teachers, students and parents’ voice are lacked in the newspapers; Public opinion focus on the publicity and students’ employment of Free Charge Normal Education Policy. From the level of newspaper media shaping public opinion, some reports on the news of Free Charge Normal Education Policy appeared on the wrong value orientation and cognition deviation, some reports even made mistakes in the education concept. Based on this analysis, this paper suggests that newspaper media should improve their level of understanding of Free Charge Normal Education Policy, strengthen the publicity and diversification of public opinion, set up correct news values and education concept, let the public opinion to play a role of supervision and guide better, thus building a media public opinion environment that is conducive to the implementation of Free Charge Normal Education Policy.