The Yanbian Sports Tourism Industry Consolidation

This article through the literature material method, field investigation, expert interview method, the method of yanbian sports tourism industry resources, geographical environment, climate, etc (such as changbai mountain), analyzes the current situation of the development of sports tourism industry in yanbian problems and the necessity of the integration, and based on this, puts forward the corresponding integration and development, at the same time, from the domestic and foreign advanced experience and management model, and the combination of yanbian area, make a suitable for yanbian sports tourism industry development strategy.Conclusion:1, in order to sports tourism enterprise as the main body, industry as the ark wearing of products, market and the enterprise to carry on the integration of yanbian sports tourism industry and related industries to support rational configuration information complementary advantages, make its cooperation, create more than a single industry of synergy effect.2, the yanbian sports tourism industry integrating factor:(1) enhance the sports tourism industry of strategic advantages, enhance physical tourism industry scale strength(2) the optimization of sports tourism industry internal structure, improve sports tourism industry of benefits(3) optimization of sports tourism enterprise structure, promote the development of sports tourism enterprise group.(4) promote the development of relative industries, enhance sports tourism industry support system(5) the integration of sports tourism industry in the four seasons, subject to avoid differences3, in the industrial integration theory put forward under the guidance of yanbian sports tourism industry competitiveness strategy: to the management mechanism as the leading factor, to integrate and optimize the development environment of sports tourism industry; To the sports tourism industry is to focus on the core adjustment, promote the development of sports tourism industry ability; Strengthen the sports tourism industry and related industrial integration, and enhance the competitive advantage industry potential:to build brand promotion as a link, and to integrate and optimize the sports tourism industry resources area layout; Informatization network into support, and strengthen the integration of sports tourism industry support system.