Research On Sports Consumption Structure Of Urban Residents In Xi’an City

With China’s rapid development of economy and society and national fitness cause continued to advance, residents’sports consumption, especially for city residents sports consumption is becoming the sports industry and social discussion and the research hot spot. Review of China’s thirty years of reform and opening up has made great economic achievements, people material standard of living gets huge enhancement, people in the spiritual and cultural life have more demand. Our country is from "overall well-off to "comprehensive well-off" towards the stage, the progress of the social economy brings people more leisure time and income to choose their favorite leisure entertainment to mental and physical pleasure," Instead of spending money to buy medicine, not to spend money to buy health" of consumption concept increasingly popular, and sports related sports consumption the flourish and demonstrated a lasting development and enormous economic benefits and social effects.Xi’an historical culture is long and deep, is the birthplace of Chinese civilization and the Chinese culture represents one. At the same time, Xi’an City, also be western big development is heavy in the ground. At the same time, Xi’an City, also be western big development is heavy in the ground. In the country a series of strong policy support and promotion of Xi’an City,2011 GDP of gross national product 3864.21 billion yuan, than last year growth of 13.8%; wherein, the first industrial added value of 173.14 billion yuan, an increase of 6.7%, second industrial added value of 1697.16 billion yuan, grow 16.4% compared to the same period, the tertiary industry added value of 1993.91 billion yuan, an increase of 12.1%. The high speed development of economy, especially the tertiary industry of a new force suddenly rises. Xi’an City, to create enormous social benefits; Xi’an city sports atmosphere is rising, the Chinese men’s basketball occupation League and China Football Super League in the two major domestic influential occupation event ever in Shaanxi Province home.Xi’an City Wall International Horse marathon match since 1993, has been successfully held 16 sessions, total number of more than 30000 people, a total of more than 50 countries and regions of the foreign athletes participated in this competition, in this world the one and only event, as distinctive features, by the State Sports General Administration and the National Tourism Bureau named the "national sports tourism project gold medal." More importantly in the national fitness cause strong drive, more and more people in Xi’an is willing to work out with family, friends, or in outdoor sports venues to choose their own favorite projects to relax the mood, physical fitness. These factors are strong pull of the Xi’an city sports consumption market is active, the development of sports consumption for Xi’an city and Shaanxi province sports industry sustainable development to provide everfount on power. The author passes investigation and study:First, the current residents sports consumption level is low, Second, the Xi’an Sports consumption structure of the phenomenon of irrational consumption ratio. The kind of sports consumption proportion is much higher than the consumption of participatory sports consumption and watch sports.Residents in the unitary and one-sidedness, lack of innovation on consumer choice.In this paper, based on previous studies, combined with consumer science, sports industry and sports consumption theory, the large amount of data and information collected on the basis of Xi’an City, city residents sports consumption structure analysis, summarize the Xi’an city residents sports consumption structure problems, and the corresponding proposed Xi’an city residents sports consumption structure optimization suggestion.