Investigation And Research On The Current Situation Of College Students' Online Sports Consumption In Yancheng City

Network sports consumption is the product of sports consumption in the background in the Internet era.The mobile Internet has brought changes in consumption,and the rapid social progress and the change of life style and sports values change,the sports consumption in people's living consumption has occupied a certain position.The network sports consumption studied in this paper is the combination of sports consumption and mobile internet.As a college students from the campus into the last stop of the society,for their future social adaptability,consumption concept,concept of physical education plays a very important role in the research on this stage,through the status of the students' network of sports consumption of students in the future to establish a correct view of consumption and sports values,and development for sports related enterprises have great value.This paper takes Yanchengcollegestudents as the research object,using the method of literature,questionnaire survey method,comparative analysis method,mathematical statistics,investigation of the current situation of network research on sports consumption of college students in Yancheng City,to the students' level of consumer behavior of online sports comprehensive analysis of fine details,to find out the influencing factors of students' consumption behavior level and finally,the existing problems,based on the analysis results of sports related enterprises,and finally provide appropriate recommendations.The main research results of this paper are more clear on the network of sports consumption are classified,analyzed the relationship between sports consumption and sports participation in the network,proposed the development of beneficial inspiration for sports enterprises,finally the conclusions of this paper are:1 network sports consumption is accept by mostly college students of Yancheng: through the survey of 514 college students of Yancheng,416 students participated in network sports consumption,the proportion ismore than 80%;2 The ranking of college students' networkSports Consumption Motivation as Entertainment,physical fitness,aesthetic pursuit;Yancheng college students ranked the value orientation of Internet sports product as quality design and evaluation;3 virtual network sports consumer products have not yet been accepted by college students:4 The order of Yancheng college students' network platform selection is Tmall,Suning,Jingdong;5 Yancheng college students network sports consumption in time choice is more freedom;6 In the era of mobile Internet,the payment mode of online shopping has the trend of diversification;7 the economic ability will influence the student's consumption level,but it will have little influence on students' consuming behavior;8 Consumer behavior and level are greatly influenced by the current network environment;9 Network sports consumption and sports participation have mutual promotion relationship;10The Enlightenment of Yancheng college students' behavior and level of online sports consumption on Sports Enterprises is: Sports products should be more integrated with sports participation itself;Details determine success or failure,pay attention to every link of network sports transaction;Virtual network sports consumption has huge Business opportunities.