Design, State Of Mind

With the intensification of competition in the world, to further accelerate the internationalization of goods to various countries gradually increase the degree of importance of the brand design. China as a manufacturing country, the brand has its weaknesses. A general lack of awareness of branding our business, lack of product innovation, attention to short-term interests. The lack of attention it deserves in terms of brand design, not distinctive brand image, brand characteristics can not be a good good convey.Rich material life, the lack of spiritual life. Consumerism development process, the desire consumer eventually there will be tired when. When consumers desire to look beyond their mental endurance, will inevitably tend to choose to reduce the desire of the brand. Only brand to meet the psychological needs of consumers, in order to build a strong brand loyalty. The MUJI, Issey Miyake, Apple, PLUS MINUS the ZERO brand, the success of many reasons, but the common characteristics of the Zen applied to its brand philosophy, the visual image of its brand design reflects the clear Zen.In this paper, the basic philosophy of Zen and Zen aesthetics, corporate branding changes and psychological needs of consumers for the study of the background, the relationship between use of interdisciplinary research methods Zen philosophy and the arts, Zen and minimalist, Zen and consumer culture; use of iconography and comparative analysis method of analysis the Zen branding associated; humanities research, graphic design, product design, such as the cross-cutting analysis of visual brand image design, Zen, Zen explore the application of logos, colors, brand design products, advertising, packaging, store design to be applied, so as to enhance the brand value.