On The Significance Of Architectural Lighting Design To The Branding Of City Brand

In recent years, with the rapid development of the city in our country, it also promotes the effective implementation of the city brand strategy. In the premise of the city brand image building, it effectively improves the core competitiveness of the city. And in the brand image building, the lighting design which uses the architecture as a carrier has played an important role in improving the city image and spreading the brand image.Combined with the city brand image system research, architectural lighting design and other subject knowledge, it studied the significance of architectural lighting design to city brand image building. First, it discussed the connotation of city brand image and visual image and the relationship between them, and analyzed the urgency of building the city brand image. And then it put forward the opinion to combine the architectural lighting with the city brand image building. Taking Xi’an Bell Tower lighting as examples, starting with the Bell Tower lighting design, it analyzed and compared the impact of each lighting design on Bell Tower’s visual image and the promotion of Xi’an architectural lighting to Xi’an overall visual image. Combined with the outstanding architectural lighting designs at home and abroad, it analyzed and summed up the advantages and disadvantages of the bell tower lighting and proposed the improvement program. Finally, it analyzed and concluded the significance of architectural lighting design to the city brand image building, which is the purpose and emphasis of the research of this paper.According to relevant data, the research of combining architectural lighting design with city brand image building is not very perfect. The innovation of this study is the analysis of the effects of the city brand image building from the perspective of the architectural lighting design.