Online Strategies Of Increasing The Brand Awareness Of Suparna Airlines In Mainland China

The aims of the study were to assess the brand awareness of Suparna Airlines and find out effective online strategies that can help to increase the brand popularity.The objects of the study were people who lived in Mainland China and flew by plane;and,also,experts who participated in the interview.The subjects of this thesis were Suparna's real brand awareness status;and online strategies of increasing the brand awareness.In order to achieve a representative outcome,an online survey and indepth interviewing research methods were selected.The online survey was carried out to analyze Suparna Airlines' brand familiarity and to outsource potential or existing clients.The method of data collection was an online questionnaire.The main reasons why the in-depth interviews were arranged was to get a narrower and professional view on all questions.Two methods were used to look at the problem from different perspectives and highlight key points.Thus,the study has gained a broad picture of the topic,when a communication with experts gave a deeper understanding of the details.First,the key thing was online promotion of the company's name.This was vital as well as desirable by the audience;it had to be both informative and original.Hence,it was necessary to develop a number of modern online strategies to increase brand awareness informing the target audience.The best way to promote an aviation company online was to look at Chinese online channels and understand where key customers spent their time.Second,the popularity of Suparna Airlines was low,among the well-known airlines it was not on the list.So,the brand recognition was extremely small.The company had rebranded but this had not been made clear to the public.Also,Suparna Airlines' s website as a feature had the lowest average scores in the survey.Furthermore,the online branding is always more for awareness and high-level image,when the offline one is to promote engagement and action.This idea proved the fact that online technologies are not only desirable but also necessary to promote effective brand awareness.As a result,the thirteen possible complementary online strategies were offered taking into account the trends of modern time and features of aviation industry development in Mainland China.