Comparative And Research On The Commercial Animation Between China And America

From the difference in the development of animation history, there has a very different understand between China and America which for animation concepts, audience reseatch, and commercialization of research. Early development stage of the animated film is like a highbrow art in China."Monkey King" who created the brilliant achievements and international reputation, but it does not involve about the commercial animation.The animated film named "Lotus Lantern" what born at the time of market economy in China’s reform and opening up period of germination it is a signal of the China animation began a commercial products. These differences, what direct cause the commercial film and television animation in China fall behind the United States for more than fifty years. U.S. commercial animation, with its strong property power and a series of mature business model, occupation of world animation market rapidly. How, then, as soon as possible to enhance the cultural influence and market competitiveness of Chinese commercial animation, the first appeal in this essay is that Chinese commercial animation is possible to learn the successful model of the U.S. commercial animation to deal with the current commercial animation development issues.Therefore, this article is based on an overview of the commercial animation, clean up the history of commercial animation between China and America, and to know the characteristic and influence with commercial animation between these two country.to analysis the, national character, theme, business model in commercial animation between these two country. And combined with more classic case to comparative.to further identify the factors in the development of China’s commercial animation, and through that we can elucidation of the feasible measures in the development of the Chinese commercial animation Finally, I hope that through this study, the development of China’s commercial animation to provide theoretical guidance and reference.