The Impact Of Crowd Funding On Chinese Animation Operation

The coming of Internet era has made a further development of Chinese Internet industry.The first raise website,“Roll call time”,which was established in 2011,marked the raise have entered into Chinese market.The “Roll call time” based on the internet,promoted the communication between people.It make the concept of “Public entrepreneurship,innovation” come true.With a six-years development,the raise have played a significant role in various industries.The raise of Chinese have faced with many hit,obsolescence or update and finally formed their own feature.Among of these industries which have raised before,the raise about film and television are most active and the result of the cartoon industry are the best.From 2015 to 2016,the raised carton movie such as “Monkey King: Hero is Back”,“Hundreds of thousands of cold jokes”and “Big Fish & Begonia” all made a great success in box office.The high quality of the making standard give a visual feast to Chinese carton fans.But the level of the carton making of us has a long distance to catch up with the international standard.For example,these are many argument in the play and making details.Even so,these three carton movies have their own personality.All of three aimed at young people and make us see the feature of the Chinese carton movie.They are all the raised movie and all make success.This have an great influence on younger audience.After these,there are many carton movie was raised to get financial support and marketing,especially “THE BLACK PEANUT”,the Chinese first independent cartoons,which was successfully raised twice.The appearance of it bring opportunities to the development of the small and micro carton businesses and the Indie Animator.Of course of that the movie was successfully raised does not mean that it can make a final success in operation.The making process of an animation project is it operation process and the final goal is to realize the value development of the product and reduce the risk as far as possible.So what the Raise is ? What is the feature of the Chinese Raise ?What is the influence of it on the animation operation? In this paper,we firstly expounded the concept of the raise and the animation operation,and then we analyzed the process of the animation operation which was supported by the raise.This part included the investment of the animation project during it operation,the making of the animation,the publicity release of the animation,the chief value of the animation and the value extension development.We will give examples and analyze the case to prove the advantage and disadvantage of the raise on animation operation and explain the essence of it.