Research On The Development And Operation Mode Of YB Company's Cultural And Commercial Complex

With the improvement of national economy,cultural industry has become an important driving force to foster new momentum of economic development,promote economic and social transformation,and promote innovation and entrepreneurship.It is also an important industry supported by the existing policies of the state.Its development is in an important strategic opportunity period that can make a great contribution.Under the new normal economic development,while the supply-side structural reform is comprehensively promoted,the healthy and sustained accelerated development of cultural industry is becoming a new engine of economic and social development.As a cultural and commercial complex in the cultural industry sector,its development and operation has become a new development opportunity and profit growth point for cultural enterprises and commercial real estate developers.Under the background of the development of cultural industry,the mode of combining business with literature has reached an unprecedented level.As a new element,commerce has stimulated the vitality of the cultural industry.Meanwhile,the infusion of culture and art will become the future development trend of commercial real estate.Based on the collection of industry-related information and the understanding of the company's current development situation,the paper uses PEST analysis theory to analyze the political,economic,social and technological environment of the company's external environment,and demonstrates the internal environment of the company's organization,development,human resources,economic indicators,etc.,and expounds the competition faced by the company in the same industry with the five-force analysis theory.Potential entrant threat,potential substitutes,bargaining power of supply and demand are four aspects.Secondly,SWOT strategic analysis tool is used to make statistics on the company's strengths,weaknesses,opportunities and threats.The development and operation adaptability of corporate culture and business complex is studied and demonstrated in a comprehensive way.Finally,the evaluation system of development and operation mode of cultural and commercial complexes is established by Delphi method and fuzzy analysis method.The advantages and disadvantages of various development and operation modes of cultural and commercial complexes are analyzed to provide theoretical basis for mode selection.In the process of quantitative and qualitative analysis,combined with practical cases for research.The research of this paper has certain theoretical and practicalsignificance.