National Culture In Visual Design’s Research

Visual culture has not only the pronoun of fine art, advertising and architectural.Graphics and image have become an important carrier of information dissemination, andrelates to every aspect of people’s life. The multicultural and visual communication has greatimpact to Chinese national culture. But also take the development to China’s national culturenew development concept. National culture mode in this situation presents a differentdevelopment trend. In this paper, by show the traditional national elements in the design ofapplication, and inheritance in the visual design, to show the traditional national culture.Summary how to better apply national elements in essence, and puts forward of native culturein visual communication`s future direction. Along with design aim`s change, we shoulddesign by free mind. Combined with the actual, use the national culture in design better thanbefore.