The Research Of Visual Communication Design Combined With National Cultural Symbol

Visual communication design refers to convey to the audience through various media of visual aspects of graphic design.National cultural symbol as an important part of Chinese traditional culture and art expression form, After thousands of years of heritage and development continues today.National cultural symbol is a traditional precious cultural wealth of the Chinese nation and spiritual symbol, is the carrier and modality of the Chinese nation culture, is also a source of visual communication design activities, Therefore national cultural symbol in visual communication design of exploration and research, designers can deepen the profound understanding and the understanding to Chinese traditional culture and add in to create activities of cultural implication, Improve the design creativity, at the same time can enhance the visual communication design of national pride and self-confidence, Also is a kind of cultural symbols and inheritance, development and protection. There are more and more people are aware of the importance of national culture symbol, research with the combination of visual communication design will have certain theoretical value and practical significance. This article from the perspective of the nationalization of modern visual communication design and visual communication design and national cultural symbol is discussed the application of the combination of principle, method and practice, and visual communication design is expounded and the relationship between national culture symbol, analysis of the national cultural symbol in visual communication design practice, the application of value and method of research. But the ultimate ideal of this article is to build a national culture characteristic of artistic design system in our country, build aggregates have a design platform of Chinese traditional culture, make the national style of art design can stand among the design of the world, with the national design unique style charm, and on the basis of inheritance and carry forward, create high quality, high level is more in line with the design of the mass aesthetic taste, make contributions to national design.