Research On The Design Of The Theme Of Farming Culture Based On Visual Communication Design Language

The 19 th National Congress of the Communist Party of China proposed to implement the strategy of rural revitalization,promote agricultural modernization and new rural construction,and promote rural development.Farming culture is the wisdom of the Chinese people’s intensive cultivation and production.It is an important part of the traditional culture of the Chinese nation.It inherits the wisdom of developing agricultural culture and plays an important role in promoting the rural revitalization strategy.It is a great rejuvenation of the Chinese nation.The progress of human civilization has far-reaching significance.Driven by the advancement of science and technology,economic development,and creative design,many emerging industries have followed,leading the transformation,upgrading and diversification of some traditional industries.As an important part of the Chinese national culture,the development carrier of farming culture has also shown a diversified trend.The development of the times has brought about earth-shaking changes in our lives.Visual communication design is also faced with various new problems,and we urgently need designers to design innovative ideas.This topic is based on the analysis of the visual communication design of the farming community in Weihai,Shandong Province.From the perspective of the demand for farming culture communication and the demand for audience experience,it integrates the emotional elements of “hometown” and combines the knowledge of farming culture embodied in the project to determine the design orientation and carry out the design.Visual design improvements.The paper combines visual communication design with farming culture to cross-border and collide the elements that have nothing to do with each other,injecting fresh blood into the inheritance of traditional culture and generating new values and meanings.Breaking through the visual representation that was originally limited to flat paper,giving the farming culture a fresher and broader development prospect.Adhering to the principle of people-oriented,we will help rural revitalization strategies,explore innovative design forms,and lay the foundation for the inheritance of traditional farming culture.