The Research Of Business Model Of Culture Al Art Exchange

From the national policies, as well as the art market situation, culture and art exchange has broad prospects for development. Mainly from the business model for many works of art has been set up exchange to take a "stock-type art "share trading patterns. However, in November2011, the State Council issued a decision to straighten out all types of trading venues to effectively guard against financial risks, declaring the end of the trading patterns of the "share" of stock-style art. In this case, re-explore the art exchange of scientific development model, to become major issues in the global art trade industry to be solved.According to the latest related to the equity market theory, art theory and Western economics, management theory, from general to specific ideas, theoretical research and empirical research is the combination of normative research and countermeasure studies combined, according to phase the logical order of progression, and draw conclusions. Analysis pointed out that culture and art exchange should be based on the entire art industry chain, the entire art industry value chain integration and enhance through to play the effect of the trading platform. To achieve this positioning, the Exchange must be considered to select the membership-based agent system-based business model. Member agency system mainly developed in the exchange transaction and service rules, but not directly accepted by parties to the transaction commissioned to provide a wide range of services not directly approach customers;, membership market trading broker is a service provided directly, is the link between the trading and ownership of trading platforms. For the Exchange of the implementation of the integral transfer of property rights model, the reality of market liquidity will be significantly reduced, innovative in this article:a combination of auction and electronic trading trading patterns.