The Discussion Of Shop Names Between Uygur And Chinese Translation In Kashgar Cities

With the Kashi economic and cultural development, the situation in Kashi isstable and the development of tourism resources, there will be more and moremainland tourists and international friends to come to development and tourism. Somepeople say the twenty-first Century world economic center in China, the economiccenter of China in Xinjiang, the economic center of Xinjiang in Kashi, it is Kashi’sstrategic status is more and more important. Shop name important role also began togradually emerged. This is reflected not only in the store for the people guiding role,but also in the promotion of Kashi in the domestic, international image and visibilityof the important meaning. However, the actual situation is Kashi shop nametranslation problems and errors it is often seen.Based on the above reasons, the author attempts from the angle of theory andpractice the analysis of the current Kashi shop in the translation of some problemsexisting in the. Based on a large amount of shops were thorough observation andanalysis, to Kashi city shop name naming, translation and translation process and theanalysis of existing problems. Thus in the observation and Practice on theories basis,to Kashi city shop name translation methods and the existing problems are analyzedand corresponding strategies. Through to the Kashi city shop name translationanalysis, so as to effectively reflect the level of economic development in Kashi, themulticultural development condition as well as the different national socialpsychology.The purpose is to make people life in Kashi more convenient, make Kashishop more normative, healthy development, make the store name translation is moreeffective to reflect the society of Kashi city economy, cultural development andborder town people’s social psychology and spirit.