The Development Of Strategic Study On The Health Examination In Nanfang Hospital

With the development of the market economy, the improving of the social living standards, the Health demand of people is more and more large, and people is recognizing the importance of day-to-day health care and regular check for health. As being a hot in the health industry, the business of health examization is experiencing rapid development, the market prospect is extremely promising, major hospitals and a variety of capital is eager to enter this lucrative area, to seize the market, seize the initiative. Huiqiao building in Nanfang hospital has been set up more than 30 years, she has a good brand at home and in Southeast Asia, and has been responsible for considerable medical and health mission, as a fitting market demand department, the health management Center has made a great development. However, the existing conditions have become increasingly inadequate to meet actual physical demand, in order to promote the development of the health management industries in hospital. The leaders of the hospital decide to invest 20 million Yuan to build a new Health Management Center (the completed project has been at the opening now).In this context, this thesis takes a historical review and analysis on health management industry in Nanfang hospital; take the job about the relevant market analysis and expert interviews. Based on the data analysis and market research, takes the Segmentation of the services provided by the health management industry with the method of Boston matrix, and gives the corresponding development strategy of business. At the same time, the thesis gives some differentiation strategies on the development of the health management industry in Nanfang hospital.The research topic collects the income and business data of Nanfang hospital which is from 2006 to 2008, it analyze the types of the busiess and the sources of the income of Nanfang hospital, the trend of various parts of the income, the mix and the changing trend in the overall business, two major sources of income are the center of health management and the center of Huiqiao building health examination, four main business groups are group medical of the health management centers, personal medical of the health management centers, out-patient medical of Huiqiao building, Hospital medical of Huiqiao building. Then take analysis on the two major sources of income: the total income and the trend of medical groups and Personal medical in Health Management Center; the proportion and the changing trends of medical course in health management center; the total income and the trend of out-patient medical and hospital medical in Huiqiao building; the proportion and the changing trends of medical course in Huiqiao building, Summarize the development direction of the four types of services, describe the total development trend of the health business in Nanfang Hospital.On the basis of the analysis of the healthy revenue data, industry trend analysis, as well as target Interviews with key people, we make the service and the crowd of the health management industries in Nanfang hospital broken down and analyzed. with the method of the Boston Matrix, the services are divided into: young business, star business, Jinniu business skinny dog business. Based on an analysis of the results, high-end medical examination and private medical examination are as star business; Group medical examination which is more than 150 yuan per capita and general personal examination are as Jinniu business; Group medical examination which is less than 150 yuan per capita is as skinny dog business; Evaluation of growth and development of children (Health Management Center currently has not yet set up a special medical examination of children, ready to carry out this project at the new Center for Health Management) is as young business. Estimating separately the total amount of four kinds of business, analyzing the needs on the basis of the questionnaire interview, seting up radar maps about the needs, According to this analysis, it gives respectively four business development strategies.In order to locate their advantages in the fierce market competition, promote the industries of health management in the hospital, it gives some recommendations on the differences of the Strategic Development of the health management industry in hospitalin in this paper, it introduces the differences in the strategy of the health management industry from the aspects of market, products, business services, and brand -building. To ensure the implementation of the strategies, recommend the establishment of a sound and efficient management mechanism; strengthen the management to ensure the health management services quality; optimize flow, and continuously improve the level of health management services, build a positive hospital culture. At the same time, it also elaborates the question which should pay attention to in the process of the strategy implementation, Such as: strategy implementation costs relatively high; strategy easily is imitated by the competitors; strategy requires constant nurturing to strengthen customer loyalty and so on. Strategy has been implemented for the plight of the corresponding solution: to create unique core competitiveness; to foster continuous innovation, constantly thinking of innovation, technological innovation, service innovation; to implement a highly efficient and flexible management mechanism; the implementation of strict The quality control system, to set up quality management as the core of the performance appraisal system. In short, at the direction of health management, the industries of the South hospital should pay close attention to the developments of health management at home and abroad and actively learn from successful experiences at home and abroad, take the adoption of advanced health management technologies. "Relying on the brand of Huiqiao building, to build the star industry of health management in Guangdong Province" as the direction of their own development strategies.Through the study of this article, I hope that it can form a certain reference value analysis, to provide some recommendations for sustainable development, for the development of the health management industry, particularly the health management industry in the Nanfang hospital.