Research On Marketing Strategy Of Health Management Center Gene Examination

Since the ninety’s of the last century, the combination of the science innovation and technology innovation had brought great changes to the way we live in our daily lives. Health management of gene physical examination is gradually entering people’s life.Genetic testing is using body fluid or cellular as sample carrier, through the target gene fragment sequencing to correspond fragment sequence, obtaining samples, detecting gene related hereditary diseases risk.Gene physical examination can be used for diagnosis of diseases, and also can be used to predict the hereditary diseases risk. Nowadays There have been identified 1000 kinds of genetic diseases. Disease diagnosis is the test the probability of the hereditary disease gene mutation. The most widespread genetic testing is aided diagnosis of non-invasive prenatal diagnosis, diagnosis of hereditary diseases and other diseases.In 2002 USA had gene detection technology of civilian, in 2005 alone, 5000000 people received the gene detection, not only greatly increased the recovery rate of some major chronic diseases of American, but also effectively reduced the cancer mortality. Some European countries have made the genetic testing as a pre condition of personal insurance, after testing with a susceptible gene for body parts is not in the range. In China, due to the construction cost, technical conditions, the public acceptance of genetic testing is still in the embryonic stage.In this paper, analysis the development status and the marketing environment of gene physical examination market, puts forward the existing gene medical market and analyse the problems with the relevant theory of marketing management, to find out the reasons, and then mainly from the product strategy, price strategy, promotion strategy, marketing strategy, channel strategy, optimizing the market environment, develop gene medical marketing strategy in order to promote gene, medical market, expand access to health management, to provide theoretical reference and practical guidance to enhance public health.