| Medical and health services is a colossal focus areas closely related to the broadmasses of the people. Deepening health system reform and innovation, improve thepace of development of medical and health services is the fundamental requirementof China’s social development is an important aspect to improve the quality of life ofthe broad masses of the people. In this study, based on the medical cause of reform,GlaxoSmithKline A hospital to explore how to improve the service quality andefficiency of medical institutions through strategic cooperation. The strategiccooperation is an important part of the strategic decision-making is an importantaspect of the strategic decisions. Through strategic cooperation to promote thefurther development of enterprises, enterprise management theory and practicalcircles need to pay close attention to the problem.This study consists of five parts. The first part is an introduction. Describes theproblem and its significance in the introduction, the current research status quo. Inthe introduction to this study the use of research methods and the main content. Thesecond section describes the basic theory of strategic cooperation. In this sectiondescribes the conditions for implementation of the basic concepts of strategiccooperation, the strategic cooperation of the general characteristics and strategiccooperation. This part of the introduction provides a theoretical basis for the casestudies. The third section describes of GlaxoSmithKline and A hospital development.The fourth section describes the logical path of GlaxoSmithKline A hospital, fromfour aspects to reveal the problem that established the basic pointer cooperation-tobuild strategic planning, identify priority areas of cooperation between the parties- to carry out R&D cooperation, to establish the cooperation communicationchannels-docking Information System, established the fundamental purpose ofcooperation between the two sides to improve service quality. Section V presents theconcrete implementation of the GlaxoSmithKline A hospital, namely theestablishment of co-management institutions, strengthen strategic cooperationprocess management; perfect and improve the cooperation mechanism, strengthenthe dynamic monitoring of strategic management; expand strategic cooperationchannels, accelerate the strategic scope of cooperation expand; build strategicinformation platform, strengthen strategic cooperation impact assessment; enhancethe innovative concept of strategic cooperation to promote the quality of strategiccooperation. Pharmaceutical companies and hospitals through the case studies toexplore strategic cooperation, and promote the rapid development of medical andhealth undertakings. |
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