The Research Of Packaging Design Of The West Lake Dragon-Well Green Tea

Tea has a history of one thousand years in China. After a historical change, tea culture gradually rise, and form tea culture system. Chinese have more and more inseparable from the tea, tea drinking has become a habit and tradition of the Chinese. In the green tea, West Lake Dragon-Well Green Tea is one of the most representative of green tea, it is the " top ten famous tea in china ", enjoying high reputation both at home and abroad.With the development of the market economy, commodity packaging is more and more attented. Chinese packaging industry also gradually develop, and form a relative complete system. Chinese tea packing also develop rapid. The tea packaging as the appearance,which has nation characteristics,has become an important part of Chininese tea culture and it play an important role. Now tea packaging not only has protected the goods, the more important value is to be able to beauty the commodity, enhancing the added-value of the commodity culture, to attract consumer so that could stand out in the market competition.West Lake Dragon-Well Green Tea is produced in hangzhou west lake, where the famous literati and heroes live, West Lake Dragon-Well Green Tea has its own unique personality,a long history and a profound cultural background.The research of packaging design of West Lake Dragon-Well Green Tea, can not only carry forward the Chinese traditional tea culture, also improve the commercial value of West Lake Dragon-Well Green Tea. West Lake Dragon-Well Green Tea can win in market competition at home and abroad.This thesis mainly studies the packaging design of West Lake Dragon-Well Green Tea.Through the research of historical background of West Lake Dragon-Well Green Tea and its culture, excavating profound cultural which is contained in West Lake Dragon-Well Green Tea. Then promoting the personality of the packaging to adapt to the development of the packing today. Through the analysis of the packaging design, find out the advantages and disadvantages in the packaging design for acquiring new ideas to develop packaging design of West Lake Dragon-Well Green Tea.