The Theory And Application Study Of City Image Design Innovation

The city’s image plays a significant role in characterizing the city and also can function as a name card in the communication with the outside. It has a great effect upon the city’s development and the citizen’s living standard. Recently, city image design has drawn the attention of the related scholars and designers. The city image design innovation influences the creativity, peculiarity and uniqueness of the city image design. With this regard, much research has been done. However, most of the researches discuss how to make city image design innovative. As for how to investigate the city image design systematically there is no such research. What’s more, there is short of a comprehensive, systematic theory for the city image design innovation.The thesis intends to establish such a theory on the city image innovation by combining the theory of design innovation and the features of city image innovation. The thesis also dissects the status quo and existing problems of city image innovation. Based on the above, the thesis conducts a case study of Xi’an Qujiang New Strict to testify the theory of city image design innovation. Finally, the thesis concludes the manner, precondition, means of city image design innovation as well as the role of management in the city image design innovation. The thesis is supposed to provide some reference to the related scholars and designers on the city image design innovation.