Imitation And Innovation

Brand has been a symbol of high quality of products, with the development of economy and technology at the same time it is also an excellent pass card to market and a good"weapon"in market competition. However, the"Shanzhai"electronics with weakening consciousness of brand will be hard to survive in the fierce market competition. On the basis of innovation of regionalized clusters, it turns into an effective way for the survival and development of"Shanzhai"products to implement the regionalized development of brand and propel the transition of products brand.Firstly the thesis analyzes the fundamental reason of forming"Shanzhai"phenomenon and existing problems with the methods of psychology and cultural anthropology from these aspects of economy, society culture, aesthetic appreciation, technical factors, etc. Then from the relationship between"Shanzhai"imitation and design innovation, the thesis proposes a model of"technology import—imitation—improvement—innovation", which has been a successful experience of Japanese and Korean enterprises. Finally a draft of regional innovation system of electronic product design is put forward for these present medium-sized and small enterprises, which manufacture"Shanzhai"electronic products. In the aspect of specific innovation strategy, innovation design of electronic products must base on the"Shanzhai"imitation, individuation and emotional change. And a way of evaluating product innovation has been attempted to promote innovation competence of electronic products.Looking to the future of"Shanzhai"electronics,there is no doubt that those brand-pirated products lacking innovation will go downhill step by step; on the contrary,those trying to radically innovate and reinvent will get rid of the terrible. On the basis of unceasing innovation,"Shanzhai"products will implement the transition of regional brands gradually by way of independent innovation in regions and continue to compete dynamically in the big world of electronics products.