Market Demand Forecasting

The thesis mainly researches the methods regarding how to forecast market demand under the highly competitive circumstance. By collecting ABC company's actual sales data and using market demand forecasting method, it sets up related demand forecasting model and applies the forecasting to the company's raw materials purchasing and production plan.It sets up the system of market demand forecasting by analyzing important customers'demand and applies it to other customers. Its aim is to quickly response to market demand change, improve the customers'satisfaction and the company's competitiveness therefore maintain the company's leadership in the industry.The thesis provides a good solution to the issues caused by lack of market demand forecasting in ABC company.