Project Planning Theory Research Of New Energy Vehicle Product For Vehicle Manufacture Enterprise

The global auto industry is currently at the important strategic stage oftransformation and upgrading. New energy vehicles have become the main trend ininternational automobile industry. To develop the new energy auto industry chain hasbecome the oriented strategy of China’s automobile industry’s transformation andupgrading. The market demand of new energy vehicles is gradually formed.Enterprises should focus on the future to speed up the layout to seize the marketshare. The development of new energy vehicles has become the sole way forChinese car companies, China will usher an important period of strategic opportunityin the development of new energy automotive industry. Vehicle manufacturing industryis one of the core national economic industries which is long-term invested andconstructed, technology and capital intensive and highly depending on industrial scale.The development of automobile industry must be based on long-term planning. Thereis a lot in common between the development of new energy vehicles and conventionalcars for vehicle enterprises, but the difference is obvious also. Therefore to study thematching theory system for enterprises’ development planning is particularlyimportant.The paper systematically analyzes the automobile industry policy environmentof new energy in China. The paper analyzed the current development of global newenergy automobile industry and pointed out the development trend of the keytechnology.The international environment in global energy crisis and environmentalprotectionhave become increasingly prominent, the development of new energyautomobileshas become the development direction of the international automobileindustry, a new round of technological and industrial competition has prelude. In ourcountry, energy shortage and environmental pollution problems become moreprominent, speeding up the cultivation and development of new energy automotiveindustry, which has become China’s government to alleviate energy conservation, andenvironmental pressure. Those problems also speed up the transformation and upgrading of the automotive industry, which cultivates new growth point of thestrategic initiatives. Compared with the traditional car in fiscal subsidies, the price ofnew energy car and the traditional automobile is flat or slightly higher. The new energyautomotive marketing requiring charged infrastructure and supported environment isunder construction for the initial stage. Chinese has not only the initial conditions ofthe new energy vehicle market and the rapid development of the industry but also themarket for growed soil and foundation of policy environment.In this paper, the domestic auto market sales history data, new energyautomobile sales data, per capita GDP, national income, the automotive industryinvestment, urbanization rate and other economic data were used as the input of themodel, which were applied for the correlation analysis, time series analysis, multipleregression model, exponential smoothing method to establish the mathematicalmodel of system analysis to predict the sales domestic new energy vehicle2014-2020.This paper forecasted the next7years of domestic new energy passenger cars andcommercial vehicles annual sales. This article has carried on the analysis summaryand comparison of the global new energy automobile marketing business model,which summarizes four kinds of typical commercial promotion mode, namely financingleasing, operating leasing, buyer’s credit, rent to buy on sb’s behalf mode.In order to establish such a theory system, this article carried on analysis onenterprise development environment, market demand forecasting, business modeland corporating strategy orientation. With the aim to steadily improve the marketingshare, theoretical analysis were made to different dimensions, including technicalroutes, corporating strategies, product strategies, business model, manufacturingstrategies and key components supporting strategies. This article is to establish atheoretical system and provides a useful reference for new energy auto enterprise’sdevelopment planning. Based on the planning theory system and analyticalframework, this article established2014-2020new energy vehicles developmentplanning for an auto enterprise in order to provide theoretical support and decision-making reference for practicing in enterprises,including defining strategypositioning, integration of internal resources,breeding supplied chain and so on.