Study On The Promoting Approach Of Core Competitiveness For Petrochemical Enterprises Based On The Enterprise Culture

Along with the accelerated process of global economic integration, market competition isintense with each passing day, more complicated and changeable market environment,enterprise of our country petrifaction is experiencing the hitherto unknown competitionpressure and challenges. The petrochemical industry is the pillar industry of our nationaleconomy and fundamental industry, resource capital technology intensive, industrialcorrelation is spent tall, economic gross is big, the product is widely used in the nationaleconomy, people's life, the national defense science and technology fields, to promoteindustrial upgrading and stimulating economic growth has play a decisive role. How toeffectively improve the competitiveness of Chinese petrochemical enterprises, allowing themto survive in the fierce competition to grow and develop, has become the major task that wemust face up to. The competition between the enterprises is increasingly reflected in the corecompetitiveness, how to improve the core competitiveness of enterprises has become the keyto win. Culture is an important part of the core competitiveness, competition in the marketplays an important role in the competition of modern enterprises, is an indispensable factor.Through to the domestic and foreign enterprises core competitiveness and the researchsituation of corporate culture, the basic theory and the relationship between them and thein-depth, fully understand the related theoretical basis; is analyzed from different point ofview the enterprise culture to the enterprise core competitiveness 's mechanism of action, isthe first enterprise culture on the core competitiveness of enterprises of different levels anddifferent levels of conduction mechanism, followed by the enterprise culture to the enterprisecore competitiveness is the main element of simulative mechanism, to enhance the corecompetitiveness of petrochemical enterprises and provide a theoretical basis. Combination ofenterprise of our country petrifaction economy runs a feature, the analysis pointed out theshortcomings of core competitiveness of petrochemical enterprises. Applying the theory ofvalue chain, we hope to build China petrochemical enterprises value chain, and construct thecore competitiveness of petrochemical enterprises formation process framework. Furtheranalysis of petrochemical enterprise core competence, enterprise culture is by acting on theinfluencing factors of the capacity factors to enhance the core competitiveness ofpetrochemical enterprises. The core competitiveness of petrochemical enterprises the status quo based on cultural perspective to address the specific way. Finally, taking the DaqingPetrochemical Corporation as an example, we make an empirical analysis to give a referenceto enhance the core competitiveness.