Research On Enterprise Innovation Culture Based On Enterprise Core Competitiveness

With the integration of the global economy, the world entered the era of knowledgeeconomy, increasingly fierce competition among enterprises, competition among enterprisesis gradually manifested as competition in the corporate culture of innovation, enterpriseinnovation culture determines the value of the enterprise innovation technology orientedinnovative technology enterprise endless source. In order to maintain their competitiveadvantage, we must nurture and enhance the core competitiveness, the core competitivenessfrom the excitation and traction for innovation activities of the corporate culture, corporateculture of innovation. The corporate culture of innovation is the key to the building ofenterprise culture. The source of power is to continuously improve the core competitivenessof enterprises. Early as "17," the report pointed out: the present era, culture has increasinglybecome an important source of national cohesion and creativity, more and more become animportant factor of the comprehensive national strength of the competition, is the important’soft power’’reform and innovation’ is the core of the spirit of the times."promote the buildingof a culture of innovation is of great strategic significance. The enterprise is the main body ofthe National Science and Technology Innovation, is also the subject of a culture of innovation.More and more enterprises have recognized the importance of innovation, how tosystematically and comprehensively and deeply understand and master the core competenciesand corporate culture of innovation, many companies are still groping. Accelerate thetransformation and upgrading of China’s economy from the grim international economiccompetition, discusses the background, the corporate culture of innovation described andanalyzed at the same time, provide some reference to the urgent need to establish theawareness of independent innovation, the establishment of a culture of innovation, enterpriseand advice.How to carry out the corporate culture of innovation, and the role of the corporateculture of innovation at the core competitiveness of enterprises, the core competitiveness ofenterprises has increased, so that competitive advantage can not be imitated? Theoreticalresults on the core competitiveness of enterprise innovation culture in a number of domesticand foreign economists, management scientists, from the analysis of core competencies,corporate culture, the theoretical basis of the corporate culture of innovation start to explorethe core competitiveness of enterprise innovation culture relationship and the culture ofinnovation core competitiveness. From the point of view of the core competitiveness in recentyears, both the construction of technology innovation, enterprise innovation culture havemade greater achievements of enterprise innovation culture analysis of the Gree Gree, forexample, the case method of empirical analysis demonstrated under the guidance of a cultureof innovation enhance the core competitiveness. Certain reference is to explore theconstruction of enterprise culture of innovation enterprises. Analysis, the status of existingenterprise innovation culture building analysis and recommendations, upgrade manufacturing enterprises of China’s ongoing industrial chain, but also has a certain significance forenterprises to strengthen core competencies.