Study On Strategy Planning Of Dalian HD Construction Corporation

Today's society, knowledge-based economy dominated by large-scale development of economic globalization, in such a rapidly changing social and economic background, it is more complex for company's survival and development, greatly increasing competition and uncertainty. Therefore, it is of great significance for the enterprise to development strategies to respond to market pressures and to survive and get more developments.The construction industry is the basis for the development of China's national economic construction industry and the main force of China's economic and social development, it plays a vital role. As a labor-intensive industry, the construction industry is facing excessive competition and market capacity increases profits have diminished the status quo, increasing pressure to survive. Construction Company who provides homogeneity of similar services on the market, is facing an urgent problem that is how to survive and get more developments in the fierce competition market.In this paper, strategic management and business management theory and methods of construction companies in the Dalian HD study first analyzes the status of the construction industry and the industrial structure features a large-scale construction company's only development options. From the political and legal environment, economic environment, social and cultural environment, technical environment and five aspects of the industry-specific environment on the external environment facing the company Dalian HD analysis from the company's resources, management ability and business three aspects of the internal analysis may out the strengths and weaknesses of the company's internal environment. Dalian HD construction companies in the analysis of the basis for the formulation of the overall development strategy, business development strategy and functional strategies. In the same time, I also from the ideological and cultural advocacy, the establishment of target decomposition and performance management system to strengthen the specific implementation measures proposed by the strategic management process, system, Dalian HD construction company development strategy to enhance its competitive advantage in the fierce market. At the same time, I hope this article will provide some reference and help for the development of enterprises of similar construction and reform.