CX Food Service Company Concordant Sale Pattern Research

The country puts forward to build harmonious society since the concept, as the social responsibility of the enterprises also actively respond to the call of the country, promoting the harmonious market environment construction. But the food industry in the development process, the negative news is more, such as illegal use of food additives or illegal to add a variety of substances, false advertising label, exaggerated propaganda, shoddy phenomenon, seriously hindered the step of constructing harmonious society. In view of the current market environment, how to improve the enterprise's marketing environment, make the development of food industry in the process of building a harmonious society. Therefore, constructing the harmonious environment of the whole industry, promote the harmonious marketing mode in the enterprise application, has become a new topic.This combination of food enterprise actual situation, based on the particularity of food enterprises, put forward food enterprises should develop harmoniously, must implement the harmonious marketing. The application of marketing management theory, as well as other enterprise management theory, combined with the harmonious development of the requirements of the market economy, according to the food industry and food marketing characteristics, food enterprise harmonious marketing and its strategy research. Taking a production and sales as one of the food company--Dalian CX food company as the research object, analyzes the marketing problems, puts forward the implementation of harmonious marketing three key strategies:product supply capacity and quality improvement strategies, the two terminal to consume the market expansion strategy, three customer service satisfaction strategy. And on the three strategies, implementation and evaluation of the primary effects, are discussed in detail.The purpose of this study is to explore, in the current economic situation, as a food enterprises, how to apply the theory of marketing, grasp the marketing trends, adapt to the situation and development need, stimulative enterprise stabilizes development market, create brand, to achieve win-win cooperation and harmonious development, and realize the sustainable development of the company.This paper uses empirical research analysis, generally with the combination of methods, and by combining qualitative analysis and quantitative analysis. Through the understanding of what is harmonious marketing, put forward a series based on an empirical study of harmonious enterprise marketing strategy. And on my work unit-Dalian CX food company marketing based on the analysis of current situation, discusses the harmonious marketing strategy formulation, implementation and effectiveness evaluation.