Study On Developing Strategies And Implementation Of The Fishery Industry About Tianjin Fisheries Group

As an important component of the national and Tianjin economy, fishing industry plays a significant role in adjusting the agricultural structure, flourishing the rural economy, increasing the rural income. Fishery could provide rich and quality aquatic product for urban and rural people, create many employment opportunities, increase fisherfolk incomes, and stay grain safety. As national and Tianjin key leading enterprise, Tianjin Fisheries Group develops deep-sea fishing and aquatic food product. Therefore, the study of Tianjin Fisheries Group's development strategies and implementation, is great significant of adjusting the fishery structure, developing fishing economy, improving fishing exploitation, enhancing administration of fishing industry, adjusting the agricultural structure, and flourishing the rural economy.Business strategy is the conduct of drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. It is the process of specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs. The core of business strategy is the entire improvement of enterprises and all-round development of the employee.Business strategy is a strategic system, including competitive strategy, development strategy, technology strategy, marketing strategy, information system strategy, talent strategy, and others.Operating strategy is a comprehensive plan for long-term survival and continued development, when the business enter prise faces t he env ironment chang es and challenges. It is the main embodiment of strategic thinking, the scientific regulation of business operation, and the bases of making rule.The research method is a combination between theory and practice, based on investigating and researching current situation of national and Tianjin fishery. Based on research results of other researchers about business strategies and implementation, the author studies business strategies and implementation, as well as key factors of Tianjin Fisheries Group. Using PEST and SWTO analytic methods, development project of Tianjin Fisheries Group is made a conclusion, and research results will be put into practice of Tianjin Fisheries Group.