Research On The Development Strategy Of Jingqiao Thermal Power Company

With the development of global economy,the traditional fossil energy will be depleted,such as coal,oil,environment,climate problem increasingly prominent,the development and utilization of renewable energy received worldwide attention and investment.Our country's economy after the high speed development since the reform and opening up,gradually into the rapid growth of economic development in the "new normal".China's energy sector will face under the new normal aggregate demand raised speed slow,energy conservation and emissions reduction pressure increase,the development trend of energy structure optimization adjustment.Gas thermal power company as a mature industry in the field of renewable energy,ushered in the new development opportunity.Beijing bridge thermoelectric company since 2005,long-term commitment to the development and operation of wind power projects,formed a certain scale and management experience in industry,wind power grid a total capacity of 1.39 million kilowatts,achieved good economic and social benefits.With the continuous development of the company,also is facing some new problems,such as the functional management and project the actual operational cohesion is not smooth,the rapid development of the enterprise and management system of contradictions caused by lagging a little bit,in the enterprise management mode,enterprise organization structure has obvious disadvantages,etc.Companies to seize the opportunity of the current gas power generation industry,achieve long-term sustainable development,need careful analysis of enterprises from all aspects of the external environment and their own characteristics,ability of resources,clear enterprise future orientation and target,develop and implement the development strategy of the consistent with their own situation,to obtain the long-term steady development of the enterprise.In this paper,using strategic management theory and methods,combined with the actual situation of business development,strategic analysis tools(SWOT analysis,PEST analysis,external factor evaluation matrix)of the bridge thermoelectric company's external environment and internal resources,external resources,internal environment analysis,formulate the development strategy of the enterprise target system(enterprise strategic positioning,strategic target,strategic implementation and safeguard).Beijing bridge thermoelectric company facing the external opportunities are: gas thermal power industry has positively strategic significance by the national policy support,clean energy,electric power system reform,the opportunities,low carbon society construction security,etc.;External threats are: electricity power market direct trading is not for clean energy enterprises,external power bulk buying will further influence the development of clean energy,challenges of deepening the reform of electric power system,power grid "two rules" and "load compensation rules" assessment implementation challenges,etc.;Company's main advantages are: its high energy efficiency,environmental noise reduction performance of the people's livelihood services,technology and automation level of industry-leading,young and enterprising management team,etc.;Main disadvantages are: gas turbine running higher fuel costs,the unit of the high cost of maintenance,power generation using hours downward pressure on large heating capacity,the company cannot give full play to,and so on.This paper argues that thermoelectric company should come up with a strategy of rights long jing bridge can use their own advantages and external environment the opportunity to speed up the development of business,and appropriate to make up for its own disadvantages,become the leading scale,management norms,benefit good domestic first-class gas power generation enterprise.Finally,this article from the safety in production,human resources,enterprise culture,science and technology innovation,and puts forward the specific measures,financial management of guarantee to effectively implement the development strategy of enterprise.