Zhongshan Huangpu Sausages Development Of Industrial Clusters Countermeasures

Industry cluster refers to the phenomenon that the enterprises and relative service institutes that producing and operating the same type of products gather together within a certain scope of region. As an intermediate organization in between the enterprise and the market, the industry cluster is a space industry organization which is established on the basis of specialization and is featured in network operation, and is also an important industry organization form for improving the regional economy, especially for improving the middle/small-scale enterprises'market competitiveness."Huangpu Preserved Meet", which is famous far and wide, has a long history. Early in the Emperor Guangxu years of Qing Dynasty --- about more than a hundred of years of ago, the preserved meet was started for production. After so many years of development, the food industry of Huangpu town of Zhongshan is now developed rapidly and has formed the food industry structure which takes the six industries as the main contents, including: the preserved meet, dried fruit, brewage, aquatic product processing, processing for rice, vegetables and fruits, and food packaging and printing. The Huangpu preserved meet production, which is famous in its long history, well-chosen materials, delicate production process, and unique taste, is certainly the pillar among all the six industries and the second to none products among all Guangzhou style preserved meet products. During the past years, Huapu has become the largest production base of"Guangzhou style preserved meet"products and formed the industry cluster with local characteristics. It is also comparatively competitive in domestic market.Huangpu preserved meet industry cluster is labor-intensive industry cluster with comparatively low technical content. It has several problems which obviously limit the further development as a whole: low development capability and processing technology, production seriously depends on seasons, short industry chain, and insufficient social service, etc. However, the industry cluster is a key approach for improving the industry competitiveness. And considering the key development phase in which Huangpu preserved meet industry is positioned, it has certain research value in both theoretical and practical aspects to analyze the industry development locus and the current market environment, development status, and advantages, find out the existing problems, and propose specific strategies and suggestions.This paper collects original research materials through site visit and interview, as well as investigation, and acquires the supplementary materials by looking up in relevant books and searching on the Internet. The micro and macro combined method is adopted for the industry theoretical research, and the Michael Porter Diamond Model is adopted for decomposing Huangpu preserved meet industry structure in detail to explain the reason of the shaping and growing of this industry cluster, and find out the currently existing problems, thus to further analyze the development road for this industry cluster and propose specific strategies for its development.