Research On Creative Activities Along The Huangpu River Waterfront And Its Impact On Tourism Development

Creative industry has being an important power of shanghai that promotingeconomic restructuring with the industry characteristics and unique advantages of"high permeability, high value-added and high integration",creative industries’industrial scale and association driving effect size are expanding.Shanghai developed relying on the port. With excellent river conditions ofHuangpu river, shanghai got the position by China’s manufacturing base,Huangpuriver were a veritable river of production. In the21st century, with the rest of theworld experience the transformation of urban waterfront input and Shanghaiindustrial structure adjustment, Shanghai Huangpu River will be determined to fightthe city’s planning new features shaft, bearing from Shanghai "four centers building"role achieve comprehensive transformation from industrial production to the servicesector. Among them, the creative industries and tourism is an important partHuangpu River industrial change. In this paper, the comprehensive development ofthe Huangpu Riverside Water District background, from the perspective of thecreative economy, focusing on its history and current development situation throughfield research and surveys, etc., to investigate the role of creative activities impact onthe waterfront tourism. Research on Huangpu Riverside Water tourism development,To put forward constructive ideas for the Shanghai waterfront tourism developmentcan learn from experience and to provide waterfront tourism development in othercities.Firstly,the paper outlines the background and significance of the macro alongthe Huangpu River Waterfront creative activities and tourism development, definedthe specific content of the article and the theoretical basis of the study. Respectively expounded the meaning of creative activities and waterfront tourism, Discusses theevolution of economics theory, urban tourism theory, gray system theory.Secondly, Discusses the current development of creative activities along theHuangpu River. On the basis of elaborating the development process of creativeactivities along the Huangpu River, analyzes the development path of thedevelopment of creative activities along the Huangpu River. Summarized creativeactivities along the Huangpu River spatial layout features and development trends.Finally, the paper constructs a waterfront tourism development along theHuangpu River STEEP theoretical model. Then presents the factors affecting thedevelopment of waterfront tourism social, technical, economic, environmental andpolicy in five areas. Through the gray correlation analysis to verify a significant rolein the development of creative activities on the waterfront tourism development, anda detailed analysis of the role of creative activities to promote tourism on thewaterfront brought. On this basis, paper proposed suggestions to develop WaterfrontTour of Huangpu river.