Yunnan The Yunling Highway Bridge Engineering Development Strategy Research

Yunnan is in the Gulf region to China's important strategic energy imports by land access, is open to the bridgehead in southwest China, is to promote national integration and national stability in key areas. "Twelve Five" period of China's economic development and a critical period. For highway bridges Yunling Yunnan Co., Ltd. (hereinafter referred to Yunling bridge), the "second five" is also the arrival of a grasp the opportunity to sort out strategy, a good opportunity; take into account the characteristics and development of road and bridge industry, industry characteristics, Yunling bridge in the "second Five-Year" plan-making process should be adapted to local conditions, from a professional perspective on the market a comprehensive and detailed analysis, so that it can keep a clear development ideas.In the increasingly diverse market needs, the increasing internationalization of business, intense competition in the market today, the advantages and disadvantages of the conversion between enterprises growing fast, a single competitive strategy can easily be competitors to imitate, follow, or even beyond, to form another the other company's core competence is to acquire and maintain long-term source of competitive advantage, but also enterprises in the fierce competition in the market the key to survival and development. Company's strategy is to focus on long-term, to adapt to internal and external situation and development plan for guidance, the key is to train, develop and enhance their core competitiveness. Highway construction industry as a pillar industry of national economy in the economic and social development play a very important role. Facing the new situation, new opportunities, new challenges, bridge re-development strategies Yunling imperative.This report focuses on the development of the company's future strategy in the understanding of the basic situation and the expectations of the leadership and the strategic environment where the company is proposed based on the company's positioning, vision, mission, core culture, and the company the next 5 years,10 years and 20 years of objective and detailed description. Then all operations of the company's targeted research, such as maintenance services, construction services, agent services, BT business and equipment leasing and management, etc., from their goals, market and customers, operating strategy, human resources, strategy, technology strategy and financial strategy, planning, and proposed corporate strategy and key tasks, and develop the steps and measures to implement strategies to adapt to changes in internal and external environment, so the company for sustainable development. Article first briefly reviews the theory of core competence and business development strategy theory, the next in-depth analysis of the operating status of Yunling Bridge, including the bridge company profile, business environment and internal operations. Yunling Road and Bridge Corporation based on the analysis of business environment, combined with road and bridge construction industry, the status and characteristics of the qualitative and quantitative principles, scientific principles, the feasibility principle, from the market under the principle of systematic, technical, and management of three levels Road and Bridge Company to establish core competencies Yunling index system, the use of optimization modeling technology to bridge the company's core Yunling competitive analysis, market conditions that bridge Yunling better performance of the general technical level, management level, the situation worse, the overall Core competitive trends better, to be further strengthened. Finally, Yunling bridge to foster competition as a means to build the core development strategy implementation.