I Can Power Products Based Marketing Strategy. Chengfa Branch Can Study

As the branch to the company since its establishment in 2003, mainly in the residual power turbine equipment design, manufacturing, energy supply, for enterprises to provide a host system sets, general engineering, technical consulting, integrated solutions and other optimized utilizing energy services. Facing the increasingly tense energy situation, I can use is a very broad market prospects. To achieve greater market performance and the strategy of enterprise development, better access to all industries, how to make effective marketing strategy is an important problem to be resolved. In view of this proposition study, to develop into the branch to the company I can use market practice is of great guiding significance.This article mainly uses the market marketing knowledge, using the combination of theoretical and practical approaches, combined with the characteristics of industrial marketing, targeting into branch company to operate the relevant circumstances and power industry market condition undertakes detailed analysis, focusing on the remaining power market characteristics and competition market situation, draw into send the branch to the company system solutions for marketing strategy.First of all, this article from the marketing 's basic theory, a detailed study of the hair into a branch company of external market competition environment, internal elements, into the branch to the company 's development present situation and the question, from the macro point of view, analysis of the market and industry opportunity and enterprise products to cut a point clear, broad market prospects, based on competitor market research, clear into the branch to the company in product technology and brand competitive advantage; then, using industrial marketing 4E theory, combined with the characteristics of industrial marketing, from the practice angle analysis into the branch to the company more than power market development strategies: in project sales, industrial product marketing characteristics as the starting point, establish the standard of project marketing process, run with the project out of the way; on channel strategy, adhere to the zero level channel short channel mode, better services to support customer needs; in the promotion strategy, emphasizes the pertinence and diversity, adhere to industry promotion features, attention to more than power products and technical expertise, a variety of ways to promote the combination, and strive to achieve the best results.