Research On The Strategic Crisis Incentives Of The Enterprise

Corporate strategy is the general planning for the future, usually reflected in accordance with the objectives laid down in a series of action programs, strategic management is carried out by an enterprise strategy formulation, implementation and evaluation of the whole process. Corporate crisis management in the harmful event or in emergency State, usually characterized by a series of threatening the survival and development of management factors, enterprise risk management refers to these negative factors for prevention and treatment process. The two looked that resembles is the relatively independent category, but in the competition intense modern market, the enterprise is facing the crisis of all forms, these stabilizing factor manifests similarly in the strategic management process, may say, business crisis ambush in enterprise strategy management process each link.This article is precisely in the analysis strategy management and in the crisis management correlation theories foundation, attempts the two effective relation, holds strategic crisis cause this essential combining site, "the crisis management will integrate the strategic management process" from possible and the necessary two angles the viewpoint to carry on the proof, and through completed in the viewpoint foundation to illustrative case's pointed analysis has integrated in the process the strategic crisis cause analysis work, then the construction enterprise strategy crisis forewarned the model, finally gave the prevention enterprise strategy crisis's rationalization proposal, prevented the strategic crisis's question finally by the effective addressing enterprise.This article is divided into the following five chapters:the first chapter describes thesis research background, purpose and meaning, and research methods, ideas, and details the research situation at home and abroad. ChapterⅡ:"into the strategic management of the crisis management procedures" views and analysis on the possibility and necessity. ChapterⅢ, in point of basic strategic crisis causes. Chapter 4 in the previous chapter on the basis of the completed corporate strategic warning model design work. Chapter 5 gives the number of enterprises in crisis prevention strategy.