The Research Of Enterprise Strategic Crisis Management Ability

The enterprise crisis is refers to the involved and hazardous event or the condition during the process of enterprise management, and usually, it shows to be a series of endangers the enterprise survival and the development disadvantageous management factor. Yet the enterprise crisis management is refers to the prevention and processing which carries on to enterprise each kind of hazardous event or the condition. Under now the fast changing market environment, how height of crisis management ability is directly affecting enterprise's life and the management quality, its theory development is already more and more received by the entrepreneur,the government personnel as well as multitudinously supports for this fundamental research crowd's approval and accepts.This article obtained from the crisis management basic theory, proposed "the crisis management had with the enterprise strategy management close fusion, to become an indispensable part of the strategy management to perform and to raise, and finally constructed the enterprise strategic crisis management system" the central argument, and through confirmed the central argument accuracy and the positive sense to the typical case pointed analysis.This article altogether divides into following six chapters: First chapter briefly introduced the research background, the significance as well as the research method and the mentality. Second chapter introduced the enterprise crisis and the crisis management basic theory, as well as domestic, outside to crisis management theory research present situation. Third chapter in introduced in the enterprise strategy management theory foundation proposed the article central argument, soon the crisis management and the strategic management fuses the argument, separately carries on the analysis from the fusion importance and the essential way two aspects. Fourth chapter is on a chapter of further expansion, the strategic management in the most important core competitive ability partial achievement research object, through analyzed it to prove with the crisis management ability mutual promotion relations from another aspect the argument which the third chapter proposed. Fifth chapter is front states the theory in the actual operation application, namely constructs the strategic crisis management system, this chapter trie shard to cause the theory fixedly to get down with orderliness step, in order to better instructs the practice. Sixth chapter are partial for the conclusion, carries on the objective appraisal to the full text argument as well as the main argument, discovers the insufficiency, waits for continues to improve.