The Research On Competitive Power Of Corporate Social Responsibility On The Basis Of Constructing Two-oriented Society

With the development of economic, the modern society is gradually emerging a problem; there are increasing conflicts between business and the environment, society and its stakeholders, this is corporate social responsibility, and that is a hot topic in our society. After Sanlu milk powder event in 2008 and leather milk powder event in 2010, we have to ponder over that whether the profitable purpose of enterprise must be expense of the health of consumers, staff welfare and sustainable development of society. Now there were many scholars had researched this problem, and showed that there wasn't conflict between enterprises performance and corporate social responsibility, even, if enterprises can undertake some society responsibilities, staffs, customers and other societal members will increase this enterprise's sense of identity, which can promote enterprise's social image, then, the enterprise can hold some superiorities in obtaining clients, market advantage, low-cost financing, efficiency resource and so on, this is the realization process of competitive power of corporate social responsibility.Especially, the construction of two-oriented society sparkplugs resource-saving and environment-friendly, for one thing, two-oriented society provides good environment for enterprises; for other things, two-oriented society put forward new demand for enterprise's survival and operation. In order to promote harmonious development of society, two-oriented society requires enterprises to undertake some corporate social responsibilities, such as customer rights and interests responsibilities, economic responsibilities, environment responsibilities and so on. But we must realize that this demands that put forward by the two-oriented society are equally needed by enterprises for itself further development.For better studying on the realization of corporate social responsibility competitive power in the process of constructing Two-oriented society, this paper stated the emerging, development and concept of corporate social responsibility competitive power, and probed into the realization formation and model of corporate social responsibility competitive power in Two-oriented society by combining the state of constructing Two-oriented society and the characteristic of our modern enterprise. At last, we try to provide useful advises for our enterprises in promoting corporate social responsibility competitive power.