Xinyang Tea Industry Competitiveness Analysis And Development Strategy Think

China is the birthplace of tea, tea industry development is one of the earliest countries, tea culture has a long history.Xinyang city is Henan province tea advocate produce a division, but also the important tea producing area, tea industry is a traditional industry, characteristic industry, pillar industry, industry of the people's livelihood. Over the years, has been in Xinyang tea varieties of a single, short industrial chain, industrial added value insufficient development dilemma, unit production value is low, total production value is low, and the export volume low problem has been the development of Xinyang tea industry is hard to break through the "bottleneck".Based on the industry competition ability connotation, elements, mechanism, influence factors on the basis of theoretical analysis, unifies the Henan province Xinyang city tea industry 's own situation, through to the domestic and foreign tea industry the present situation and future development of research and analysis, using Potter Porter's five forces analysis model and SWOT strategic analysis on the external environment of tea industry in Xinyang, internal resources and market condition made comprehensive analysis, find out the Xinyang tea industry in the competition advantage, inferior position, opportunity and threat. To strengthen the competitiveness of Xinyang tea industry and puts forward some suggestions on the future development strategy, the rational planning, for the bigger and stronger Xinyang tea industry, promote the " Xinyang Maojian"" Xinyang red" and other famous tea brand to seize the domestic and foreign development of tea industry new upland, provides a useful exploration and draw lessons from.